Print is one of the most expensive publishing channels and page production is normally a very complex and time consuming process. But print is also still the most effective channel for most businesses and will continue to be so for the foreseeable future.
The publication builder and page production module integrated in our content management system helps make print production much more effective. The publishing text can be pre-proofed in the content database by copywriters and product managers. Price lists can be created and verified in the business system and imported into the content management system. Products can be placed onto the pages in the layout application using predefined design templates. The placed texts retain their links to the database which means that text can be updated in the layout document if changed in the database. The main benefit of this is that the layout artists can focus totally on the page design and no longer need to be responsible for the accuracy of text and prices.
We also offer a wide variety of automation tools based on our own Traxtion platform in order to make your print production even more efficient. Imports, exports, catalogue planning, PDF generation and proofing are just some of the processes that can be handled through Traxtion.