AXPA have been working with product content management for cross channel publishing for more than 10 years. We use this experience to help our customers make the best use of their product information.
We believe that product information is key to successful marketing in any channel. Different channels have different characteristics and requirements. In order to be effective, your product information needs to be targeted to each publishing channel.
- Your e-commerce sites and kiosk applications should house a wealth of information to be attractive.
- Comparison shopping sites require standardized and granular technical product information.
- Your printed catalogues needs condensed information due to space limitations.
You know this.
We know how to configure a product information database that contains both granular and condensed information in a central content management system that is easy to maintain and can deliver product information to any marketing channel specifically tailored to that channel. We also know how to integrate with your existing systems to capture the product information you already have and make it available for publishing.
We have a solid base in the graphic arts industry and print publishing is very close to our hearts. Our content management system integrates with the most popular layout applications and gives your art department full access to all product information from within their favorite page layout tool.