Content Management

Relations between products can be used as a powerful tool for generating sales in e-commerce sites and even in print. Some relations can be generated dynamically in e-commerce sites, like "others have also bought" and "most popular", while other relations are of a more constant nature that can be maintained in the content management system.

Up-sell, cross-sell, parts and accessories are just some examples of relations that can increase sales. In web publishing these relations translate to links, while they can be translated into page references in print publications.

Our content management system allows you to create as many different types of product relations as you wish and use them to associate products with each other. The relations are directional which means that if you follow an accessory relation in reverse you can find all products that that this one is an accessory to.

If your business system holds any product relations then those can be imported into the product content management system. Additional relations are very easy to create in the CMS and the process can also be automated based on a set of rules you define. This is especially useful if you have tens or hundreds of thousands of products.