Most marketing channels take advantage of images to enhance both the marketing message and the customer's shopping experience.

But once again different channels have different requirements with regards to images. Print publications require high resolution images and group shots are often used to reduce the space requirement. Image effects such as drop shadows and mirrorings can be used in print layouts.

E-commerce and e-mail require lower resolution images and often need single product shots. Web applications can take advantage of video and 360° product animations.

You may also want other asset files to be available with your products, such as PDF manuals and information leaflets.

Our content management system has integrated asset management that allows users to tag images and virtually any other media for automatic linking to products for specific uses. A single product can for instance have a main catalogue image, a pool of alternative print images, a main web product image and various other images and asset files for other purposes.