Most would agree that a tree structure is a good intuitive way of organizing products in a hierarchy of categories. Product category trees are used extensively in e-commerce sites.

But you don't need to limit your products to a single tree. Other trees can be created as well, such as customer interest keyword trees. Your catalogue can also be constructed as a tree, for instance with sections, subsections and pages.

Our content management system allows you to attach product attributes to categories in the tree. This means that you can configure which attributes that should be available to a given product category. You can, for example, attach Power, Voltage, Speed and Max Drilling Depth to the "Power Drills" category. This means that all products in that category automatically inherit those attributes and it is easy for the product managers to just fill in the values. Another category, for example "Dining Chairs", can have a different set of attributes attached to it, like Colour, Upholstery colour, Height, Seat height, Width etc. Again, these attributes will be linked to all products in that category.

Having defined sets of attributes linked to different product categories also make it possible to do advanced comparisons between products in the same category, something that can add significant value to your e-commerce site.

Our content management system also doubles as a print publication planning and production system where catalogues and other publications are planned and constructed as publication trees. Besides acting as instructions to the layout artists, showing which products go onto a particular page, they can also be directly used in your e-commerce site. You can give your customers the option to browse products based on their position in the latest catalogue. This brings added customer value to your site and can also be used for performance analysis of the catalogue.