Product marketing text is a powerful selling tool if used correctly. Create stories around product ranges. Speak directly to your customer.
In multi-channel publishing you should remember that the message has to fit the channel. So you might need a factual text and an emotional text, a long text, a short text and a medium text, a launch text and a close-out text. The catalogue text might need to be different from the text you use in e-mail campaigns.
Yesterday people talked about 2 or 3 channels: print, web and possibly e-mail. Today they talk about in-store kiosks, POS ads, social media such as blogs, Facebook and Twitter, iPhone and iPad apps and in-game ads. What will they talk about tomorrow?
We can help you create a database that holds all kinds of product marketing texts that can be made available to all your different channels, even the ones you haven't thought of yet.
We can also help you with your text workflow ensuring that the copywriters are notified when new texts are needed. We can even help with a translation workflow involving either your own translators or external agencies.