Publication

Catalogue planning is an art. You have to know your products as well as your customers and use that information to create a catalogue that maximizes your sales. You pace the catalogue carefully in order to capture your audience and bring attention to your key products.

You need a lot of information to do this. Past and projected sales, stock levels, supply chain information and sales margins must all be taken into account. Our content management system allows you to import all this information from your business systems and present it to you when you plan the catalogue. The information can naturally be access controlled to limit the availability to only those who need it. And when your catalogue plan is finished you can export the information back to the business system where it can be used for perfomance tracking.

The content management system has a built in basic catalogue planning tool that allows you to drag and drop products onto pages or spreads. If you have more advanced needs these can be fulfilled by a Traxtion module where you can have almost anything you want. Perhaps you need to squeeze all your products into a 192-page catalogue and make it fit nicely? We have a Traxtion module for that.

Do you already have a publication planning system?

We can import finished plans into our content management system and generate publication structures that give your layout artists access to page or spread level product plans directly in the layout application.